Tuesday, October 8, 2013

Marvelous Mom! Meet Crystal Cortes of Crystal's Creations

 Tell us about yourself!

My name is Crystal; I am a mother of a beautiful 6 year old daughter. I am a full time mom, special needs caregiver, member of PTA , and I own Crystal’s Creations! I love it all. 

What makes you unique?

What makes me unique is that I am who I am. I am a goofball, random, I LOVE MONKEY items, but I am serious and a huge jokester. Joking around and being sarcastic are what makes my days better. 

What do you love about kids? 

Kids show me how much I have grown and forgotten things, like how to stop and smell the roses, or how to be excited about animals, flowers, airplanes. They show me to appreciate things I have forgotten and to remember that life is too short. Kids are so innocent, and they see everything for the first time through fresh eyes, I think that’s my favorite part.

What are you currently doing besides your shop crafts? 

I maintain Crystal’s Creations, Help with  EtsyMom blog, Help with EtsyMom events, Help assist my daughter’s PTA, I blog, I make makeup videos, and throw parties, and work as an Independent Consultant for Origami Owl.

What is the link to your etsy shop? 


What do you offer in your etsy shop? 

In my Etsy shop, I like to have bows, headbands, flower clips and accessories made by hand to showcase.
Where do you create?

I craft in my garage , I have turned it into a craft headquarters for all I do.

Where do you find your inspiration? 

I find inspiration in looking at things around the store, in a magazine, or by staring at random scraps to inspire a spark. 

How did you get started in your current line of business?

I started crafting at 3 with my mom, so I have been doing craft fairs since forever. Although, I started my business by my daughter asking for me to buy her bows, princess ones to be exact. I said ok, until I saw the price - $8.50????? For two 3 inch hair bows??? We left, went to Michaels, bought ribbon and I learned so I can always make her bows. 

How do you promote your business? 

I promote by word of mouth, status updates, events, and Instagram posts, using hash tags and so forth. It’s free, and I make sure to make time to post everyday to one networking page at least!

What is one of the most important lessons you've learned since starting your business? 

I have learned people will always have something to say, but you have to believe in your own work and know you did your best!

What advice would you give someone just starting out?

I would say, watermark all pictures and work prior to posting them. Do not pay any networking page to advertise when there are plenty of other options for free advertisement. And always give your business at least 1 hour a day if you work full time, or are busy. Because no matter how exhausted you are, if you’re not consistent in your community then how are people going to trust you to be consistent with products.

What are some of your favorite online shops, both etsy and non-etsy? 

I like Etsy, Store Envy, Wix for webpages and Ebay. However I stay with Store Envy and Etsy, they are both easy to maneuver and easy to upload and maintain.

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