Sunday, June 29, 2014

Weekly Linky Party - Through July 5

Each Sunday, we will start a linky party on our blog - add your latest blog post or a new item in your shop and check out what others are adding as well! This is a great way to promote what you're working on and to learn what others are working on. Every once in a while, we'll have a theme - pay attention to the themes! We'll give you advanced notice when a themed linky will be going up so you can prepare for it.     



Wednesday, June 25, 2014

PROMOTE YOUR ETSY SHOP USING INSTAGRAM

Instagram is a social networking service where users share photos and videos, instead of just text status updates. It has been around for a couple of years now, but honestly, I have not really started using it until early this year. Despite being late to the party, I have grown to seriously LOVE Instagram, not only because it involves looking at lots of pretty photos, but also because it is also having a good impact on my handmade jewelry business. So, for this week’s social media post, I thought I would share a few tips I have learned on how to gain followers and promote your Etsy shops using Instagram.

9 Essential Tips For Promoting With Instagram

  1. Make sure your Instagram profile has a link to your Etsy shop. Also, complete the BIO portion of your profile to describe you and what you do.
  2. Post daily but don’t just post photos of your products. Also show other aspects of your business such as your workspace, materials/tools, etc. Everyone loves to get a little sneek peak of your creative process.
  3. Always use hashtags with your photos. This is one way people can find you. Some popular hashtags I have seen are #etsy #etsyshop, #handmade, #photooftheday, #picoftheday, #igdaily, #love, #instagood, and #fashion.
  4. Experiment with using different filters for your products’ photos. There are so many to choose from so make sure you are using the one that showcases your products the best. 
  5. Respond to comments. As always, engaging with people and potential customers is the main goal of social media.
  6. Like other people’s photos and leave engaging comments on the photos of people you are following.
  7. You can add watermarks to your photos to make sure people know what your business name is.  However, make sure you keep the watermark simple and small so as not to take anything away from your beautiful photo.
  8. Share your Instagram photos on Twitter and Facebook to reach more followers.
  9. If you can, ask your customers to post photos of them using your products on their Instagram feed. It helps not only reach more potential customers but also provides positive feedback to your work.


As I mentioned, I have only been active in Instagram for a few months. (You can find me at @tamsytrends, in case you want to connect.) But, in that short time and using these tips, I have consistently grew my number of followers AND I have started getting inquiries from prospective customers on Instagram. For all of you who have been using Instagram for a while for your business, I am sure you also have some advice or a tip or two to share.  That's what comments are for, so please do share :)




Sunday, June 22, 2014

Weekly Linky Party - Through June 28

Each Sunday, we will start a linky party on our blog - add your latest blog post or a new item in your shop and check out what others are adding as well! This is a great way to promote what you're working on and to learn what others are working on. Every once in a while, we'll have a theme - pay attention to the themes! We'll give you advanced notice when a themed linky will be going up so you can prepare for it.     


Wednesday, June 18, 2014

8 HELPFUL TIPS TO BOOST YOUR FACEBOOK POSTS


Facebook is the heavyweight of social media. It is the only site that can boast of having 1+ billion users worldwide. Logically, you would think that this means that it is THE social media site that has the widest reach. Well, maybe it does. However, Facebook also makes use of an algorithm to determine which posts appear on each user’s news feed.  Just because you posted something on your business page does not mean it automatically appears on your likers’ feeds.

This article (http://techcrunch.com/2014/04/03/the-filtered-feed-problem/) helps explain how Facebook’s algorithm works. Basically, more and more Facebook users (with hundreds of friends each) are liking more and more business pages that there is no possible way every post can appear on each user’s feed. So, Facebook has to pick and choose which posts to show. Some factors they consider is the type of post, the recency of the post and how popular the post is.

What does this all mean?  It means we cannot just post a link to our latest Etsy listings and expect our likers to see it. Our post should be interesting enough for our readers to “like” it and comment on it.  Here are some tips to help our business pages perfom better on Facebook:

  1. Post regularly.  Update your Facebook page at least a few times a week.  Daily would be even better. Our Facebook page reflects our business and if someone looks at our page and sees that we haven’t posted anything in weeks, it reflects poorly on us and looks unprofessional.
  2. Post photos more often than links. Photos generally catch the eye of the reader better and get more likes than simple text.  So, if you have an article to share, post it as a photo and just include the link in the description.
  3. Boost posts and use Facebook ads.
  4.  Interact with others. Reply to comments, likes and questions posted on your business page. If another business posts about you or your shop, make sure to give them some love back by visiting and commenting on their Facebook business pages.
  5. Offline, ask your friends and family to like and share your business posts. Based on Facebook’s algorithm, the more likes and shares your post has, the more “popular” it is. So, the more people you can get to react to your posts, the better.  Do not, however, post on Facebook asking for likes. Facebook’s algorithm now looks for these kinds of posts (which they consider “spammy”) and punish the pages that ask for likes.
  6.  Schedule posts when you are on vacation or during hectic weeks. On Facebook, you can write posts and schedule them to appear your page on a future date.  Use this function whenever necessary to ensure that you have regular posts on your business page.


Do you have other tips that you can add to this list? Have you had your own success in user Facebook to market your business? Share it in the comments below.

Sunday, June 15, 2014

Weekly Linky Party - Through June 21

Each Sunday, we will start a linky party on our blog - add your latest blog post or a new item in your shop and check out what others are adding as well! This is a great way to promote what you're working on and to learn what others are working on. Every once in a while, we'll have a theme - pay attention to the themes! We'll give you advanced notice when a themed linky will be going up so you can prepare for it.     



Wednesday, June 11, 2014

USING PINTEREST FOR YOUR BUSINESS

We all have grown accustomed to using all forms of social media for our business use. But it is how we use it to maximize our profits that matter. Using Pinterest for your business can help by reaching a bigger audience, getting your brand seen and driving traffic to your site. All of that can be done by knowing how to use Pinterest. 

Benefits of using Pinterest for your business:


1) Using Pinterest is an easy way for you to show off your brand or product. By creating boards showcasing your work with pictures and useful hash tags, you are opening up the door a wider audience to see what it is you have to offer.
2)  Drive more traffic to your site by utilizing pinterest with your posts. Every post you make has the ability to be seen and read by numerous amounts of perspective customers. By posting , you are able to advertise your webpage, blog, or Etsy store as much as you can. Doing this will eventually increase your site traffic if not sales. 


How to use Pinterest for your business:

  • First , make an introductory pin. Pin a picture of yourself, or the content creator and introduce yourself. You want to create a familiarity with your following. Letting them know that it's a person behind the posts gives them a way they can relate to you even more than through your work. 
  • Second, I suggest watermarking your photos. Since Pinterest and every other social media out there make it easy for others to re use photos, you want your audience to know it is you and make it harder for others out there to steal your photo and take ownership of your pins. 
  • Start pinning. Remember, a picture is worth a thousand words. It's all about presentation. Is your picture bold and eye catching? Your perspective audience will see your photo before anything else, so make sure it's a good one and showcases your item the way you would want it to be seen. 
  • Add hash tags. You may see all those little hash tags haunting you, but using them will help you. Hash tags help by directing people to pins that they are interested in and want to see. Not using them can hurt you by not getting your brand/product seen by people who are looking for it. Hash tags such as  #etsymom #hairbows #handmade help just like a search engine, directing people to your pin. 
  • Add links to your Etsy store, or your webpage to help boost traffic that hopefully will bring future sales. 

  Being on Pinterest is not only fun, but it's a great way of reaching a bigger audience by utilizing it to your advantage. Do you have any other ways that you use to help you gain a bigger reach on Pinterest? Let us know, we'd love to hear from you. 

x

Sunday, June 8, 2014

Weekly Linky Party - Through June 14

Each Sunday, we will start a linky party on our blog - add your latest blog post or a new item in your shop and check out what others are adding as well! This is a great way to promote what you're working on and to learn what others are working on. Every once in a while, we'll have a theme - pay attention to the themes! We'll give you advanced notice when a themed linky will be going up so you can prepare for it.     


Wednesday, June 4, 2014

TWITTER DO’S AND DON’TS

Many of us Etsymoms are already trying our hand at Twitter, but for those who haven’t joined the bandwagon yet, Twitter (www.twitter.com) is a social networking tool that enables users to send and read short 140-character messages, called “tweets”.
Tweets can include texts, links to a particular website (such as your listings on Etsy) and a photo or video. With your own Twitter account, you can choose to follow other people or businesses and other people can follow you. This allows you to read other people’s tweets, to reply to them, or to share their tweets with your followers (retweeting). Twitter is probably the easiest and fastest way to connect with people all over the world nowadays, with over 600 million total users (about 240 million active users) posting an average of 5,700 tweets every second*.  


TWITTER ETIQUETTE

Here are some Do’s and Don’ts when it comes to using Twitter for your business:
  • DO fill out your profile. Include your name, location, a profile photo and a short bio (with a link to your shop).
  • DON’T use all CAPITAL LETTERS in your tweets.  This is the equivalent of shouting to your followers.
  • DO tweet regularly. With so many users on twitter, one tweet usually doesn’t appear on your followers’ feeds for very long. Tweeting regularly, at different times of the day, helps you stay in their feeds and in their minds.
  • DON'T send a tweet without checking your spelling. Spelling mistakes will make you look unprofessional and customers tend to avoid unprofessional people.
  • DO make your tweets interesting.  Tweets that simply state your listing (for example, “Strappy Red High Heels by MyEtsyShop [link] @Etsy) are boring and will most likely just be ignored. Instead, appeal to your followers’ curiosity (for example, “What one should never be without on a girl’s night out [link]”). More interesting tweets will gain you plenty more listing views, and a loyal Twitter following.
  • DON’T just tweet your listings. The common tip is to only tweet about your listings 1/3 of the time.  The rest of your tweets should be about other topics.
  • DO use #Hashtags – a hashtag is simply a word or a phrase with a ‘#’ in front of it. Hashtags are used denote a conversation on Twitter and you can search for a particular hashtag to get into and connect with the right conversations.
  • DON’T use too many #Hashtags. Don’t go overboard with hashtags. The general rule is no more than two hashtags per tweet.
  • DO engage with your followers. Reply to others, retweet, chat it up with your followers and join Twitter parties, if possible. Again, the main goal of social networks is to interact with others.
  • DON’T ignore others who tweet about or retweet you. Acknowledge them, even if it is just with a simple thank you, or just by making their tweets about you one of your “favorites”.


Do you have any other Do’s and Don’t to include to this list? Feel free to share them by adding a comment below. 

* Statistics courtesy of Leverage (http://leveragenewagemedia.com/blog/social-media-infographic/)



Sunday, June 1, 2014

Weekly Linky Party - Through June 7

Each Sunday, we will start a linky party on our blog - add your latest blog post or a new item in your shop and check out what others are adding as well! This is a great way to promote what you're working on and to learn what others are working on. Every once in a while, we'll have a theme - pay attention to the themes! We'll give you advanced notice when a themed linky will be going up so you can prepare for it.